tombola announces I’m A Celebrity… Get Me Out of Here! sponsorship for 7th year
It's almost November - otherwise known as the busiest time of year for the tombola Marketing team. Why? Our headline sponsorship begins!
We’re over the moon to announce we’re continuing our long-standing partnership with one of ITV's biggest Entertainment shows I’m A Celebrity… Get Me Out of Here! for the seventh year running.
The campaign is a huge team effort across all the Marketing functions, Tech, Customer Experience, and more.
The show will return to our screens this November, which means our famous bugs are once again infiltrating the jungle.
Our Group Marketing Director at tombola, James Boord said “tombola is fortunate enough to boast a tight knit community of players who are at the heart of everything we do. With the renewal of our ITV sponsorship for I’m A Celebrity… Get Me Out of Here! we aim to strengthen our bonds with our existing players and introduce our games to those new to online bingo by immersing them in the excitement and thrill of the bug world and the show.”
This year, the much-loved #tombolabugs will once again return and add a touch of humour to the show's sponsorship idents. These quirky bug characters, a staple of our partnership with I’m A Celebrity… Get Me Out of Here!, have become fan favourites, bringing some laughter into the ad breaks on ITV and ITVX. Be sure to catch the tombola bugs in action during the ad breaks.